Driving Marketing Performance with Unified Intelligence
Modern marketing teams are overwhelmed with data but still struggle to answer simple questions about performance, ROI, and impact. Our Salesforce Marketing Cloud Intelligence services help organisations unify marketing data, gain trusted insights, and make faster, smarter decisions.
We believe analytics success is not about more dashboards. It is about connecting data across channels, standardising metrics, and delivering insights that leadership can rely on.
Our consulting led approach ensures Salesforce Marketing Cloud Intelligence is implemented as a single source of truth for marketing performance, not just a reporting layer.
- Business questions before dashboards
- Metric standardisation before reporting
- Single source of truth before scale
- Clarity before complexity
- Governance before growth
- Enablement before dependency
- Enablement before dependency
- Data consistency before visualisation
Turn Marketing Data Into Decisions
Marketing Cloud Intelligence brings clarity to fragmented marketing data. We help teams unify performance, visualise impact, and make faster, smarter decisions with trusted insights across channels and platforms.
Why Marketing Cloud Intelligence Implementations Fail
Marketing Cloud Intelligence is powerful, but many implementations fail to deliver value due to foundational gaps.
Disconnected Marketing Data
Data remains siloed across platforms, making holistic performance analysis difficult.
Inconsistent Metrics & Definitions
Different teams report different numbers, reducing trust in dashboards.
Over Focus on Visuals
Dashboards look good but lack meaningful insights or context.
Manual Data Preparation
Heavy reliance on spreadsheets increases effort and error risk.
Limited Executive Visibility
Leadership lacks a clear, reliable view of marketing ROI.
Low Adoption Across Teams
Reports are not aligned to how teams make decisions.
Marketing Analytics Strategy
We define KPIs, attribution logic, and reporting frameworks aligned to business goals.
Data Integration and Unification
We connect paid media, CRM, web, commerce, and offline data into a unified model.
Metric Standardisation
We create consistent definitions for performance metrics across teams.
Frequently asked questions
Salesforce Marketing Cloud Intelligence is a marketing analytics platform that unifies data from multiple channels to provide a single view of marketing performance.
Yes. Marketing Cloud Intelligence is Salesforce’s evolved Datorama platform, designed for enterprise marketing analytics.
It means starting with business objectives, KPIs, and data foundations before building dashboards, ensuring insights drive decisions.
Yes. We optimise existing implementations to improve data accuracy, metric consistency, performance, and adoption.
It can integrate with paid media platforms, CRM systems, web analytics tools, commerce platforms, and offline data sources.
We define standard KPI frameworks, calculation logic, and documentation to ensure everyone reports the same numbers.
Yes. We design reporting frameworks that connect spend, performance, and outcomes to clearly show ROI.
Yes. We design attribution approaches aligned to business needs and data availability.
By automating data ingestion, transformation, and reporting, eliminating spreadsheets and manual consolidation.
Yes. We design executive friendly dashboards focused on clarity, trends, and decision ready insights.
Yes. We implement role based access, documentation, and governance standards.
Timelines vary by scope, but most implementations are delivered in phases to provide early value.
Yes. Enablement and knowledge transfer are core to ensuring long term adoption.
Success is measured by data trust, adoption, decision impact, and reduced reporting effort.
Frontial combines analytics consulting with hands on delivery, focusing on clarity, trust, and long term value rather than just dashboards.
