Technology that starts with the business.
turn complex challenges into practical, scalable solutions.
We bring together strategy, technology and execution across customer technology,
digital engineering, data, AI and automation.
Our approach is simple: understand the business first, choose the right technology, and stay accountable for making it work.
Built for the gap between strategy and execution.
Many transformation initiatives do not fail because organisations lack technology.
They fail because strategy, technology and execution are treated as separate activities.
Frontial was built to close that gap.
We work with organisations to understand the problem, define the right approach and bring the technology to life.
From the first conversation through implementation and continuous improvement, we stay close to the outcomes that matter.
Strategy-led solutions
Start with the problem.
We begin by understanding your business objectives, operating model, customers and challenges before recommending a solution.
Every engagement is designed around the outcome you need, not the technology we happen to sell.
Execution with discipline
Make the strategy real.
Good ideas only create value when they are executed well.
Our teams combine domain knowledge, technical expertise and structured delivery practices to move from architecture and design to implementation with clarity, governance and accountability.
Strategy-led solutions
Stay beyond go-live.
Transformation does not end when a project launches.
We work alongside your teams to support adoption, optimise performance, solve what changes and continuously improve the technology as your business evolves.
Business Progress
-
Consistent efficiency & quality
100% -
Consistent on-time delivery
98%
Where Strategy, Innovation, and Execution Drive Results
Frontial was founded on a simple belief: meaningful transformation is not created by technology alone.
It comes from understanding the business, making the right technology choices and having the discipline to turn those choices into outcomes.
Our experience working with global enterprises and growing organisations showed us a recurring challenge. Businesses had access to powerful platforms and technologies, but often struggled to connect them to the way their people worked, their customers behaved and their business operated.
That is the gap Frontial was created to address.
We bring business context, technology expertise and hands-on execution together so organisations can move from ideas to outcomes with greater confidence.
Our Mission
- Purposeful Innovation
- Client Ownership
- Sustainable Growth
Our Vision
- Trusted Advisory
- Enduring Impact
- Long-Term Value Creation
Experienced people. One shared purpose.
Technology changes quickly. Good judgement does not.
Our team brings together business leaders, strategists, consultants, architects, engineers,
data specialists and technology practitioners with experience across different industries and technology environments.
What connects us is how we work: with curiosity, accountability and a focus on getting things done.
Sudharshan M K
Founder / CEO
Pravallika V
Founder / CHRO
Avish Joseph
Co-founder / COO
Badrinath Mallela
Co-founder / CCO
Kumaresh T
Vice President - Global Sales
Suman Ann Thomas
Director (Digital Analytics)
Tony Bishop FCIM
Chief Digital Strategist
Vinay Jagadish
Chief Delivery ExecutiveOUR ECOSYSTEM
We choose technology for the problem, not the other way around.
Trusted by businesses. Proven through delivery.
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We stay ahead of the curve by applying cutting-edge technologies and proven strategies that keep our clients competitive.
Frontial is a boutique Salesforce partner focused on practical, outcome-driven implementations. We combine deep platform expertise with real-world delivery experience to ensure Salesforce solutions are scalable, secure, and aligned with business goals.
Yes. We specialise in Salesforce Marketing Cloud, covering implementation, data modelling, journeys, automation, personalisation, and ongoing optimisation across email, mobile, and digital channels.
Our managed services include platform monitoring, campaign execution support, automation maintenance, data hygiene, performance optimisation, deliverability best practices, and continuous improvement—so your team can focus on strategy, not operations.
Absolutely. Many clients engage us post-implementation to stabilise the platform, optimise journeys, improve ROI, and introduce advanced use cases such as personalisation, AI-led insights, and lifecycle orchestration.
We follow a consulting-led approach: understanding business objectives, validating data readiness, designing scalable architecture, implementing best-practice journeys, and enabling teams through documentation and knowledge transfer.
Yes. We integrate Marketing Cloud with CRM systems, data warehouses, APIs, and third-party platforms while ensuring data quality, governance, and compliance are built into the solution.
We provide end-to-end services for WebEngage, including setup, event tracking, segmentation, campaign orchestration, automation, and optimisation across push, email, SMS, and in-app channels.
Yes. We help organisations design complementary engagement strategies where Salesforce and WebEngage work together—ensuring consistent customer journeys, unified messaging, and measurable outcomes across platforms.
We work across retail, travel, hospitality, BFSI, healthcare, and B2B organisations, adapting our approach to industry-specific data models, compliance needs, and customer engagement expectations.
We can typically start within days. Our flexible engagement models including implementation, managed services, or advisory allow clients to onboard quickly without long ramp-up periods.
