Driving Retention & Growth with WebEngage
Customer engagement succeeds when communication is timely, relevant, and driven by behaviour, not guesswork. Our WebEngage services help organisations design meaningful, data driven customer journeys across web, mobile, email, and messaging channels.
We believe engagement platforms deliver value only when they are aligned with customer lifecycle, data readiness, and operational reality. Campaign volume alone does not create loyalty. Relevance does.
Our consulting led approach ensures WebEngage is implemented as a lifecycle engagement and retention platform, not just a campaign execution tool.
- Customer lifecycle before campaigns
- Behavioural data before messaging
- Relevance before frequency
- Automation before manual effort
- Scalability before customisation
- Governance before growth
- Enablement before dependency
- Measurement before optimisation
Engage Users at Every Moment
Why WebEngage Implementations Often Fail
Campaign First Mindset
Teams focus on sending messages instead of designing lifecycle journeys.
Poor Segmentation and Data Usage
Customer behaviour and attributes are underutilised or inconsistent.
Over Messaging and Fatigue
Lack of frequency control reduces engagement and increases churn.
Disconnected Channels
Journeys across web, app, email, and push are not aligned.
Manual Operations
Heavy reliance on manual campaigns limits scale and speed.
Limited Measurement of Retention Impact
Engagement metrics are not linked to retention or revenue outcomes.
Engagement Strategy & Lifecycle Design
We define customer stages, moments of value, and engagement goals.
Journey Orchestration & Automation
We build always on journeys using triggers, conditions, and personalisation.
Enablement & Continuous Optimisation
We train teams and optimise journeys using performance insights.
Frequently asked questions
WebEngage is a customer engagement and retention platform used to create personalised journeys across web, mobile, email, push, and messaging channels.
It means starting with customer lifecycle, data strategy, and engagement goals before building campaigns or journeys.
Yes. We optimise existing WebEngage setups to improve segmentation, journeys, automation, and results.
Yes. WebEngage is well suited for retention focused, behaviour driven lifecycle engagement.
We design journeys based on triggers, behaviour, lifecycle stages, and measurable outcomes.
Yes. WebEngage integrates with apps, websites, CRM systems, and analytics platforms.
We design frequency controls, prioritisation logic, and suppression rules to protect customer experience.
Yes. We design and optimise push notifications, in app messages, and web engagement.
Success is measured using engagement quality, retention, churn reduction, and lifecycle progression.
Yes. We enable dashboards and insights to track journey and campaign performance.
Yes. With the right data and events, WebEngage supports real time, scalable personalisation.
Yes. Enablement and documentation are part of our delivery approach.
Timelines depend on scope, but most engagements are delivered in phases for faster value.
Yes. WebEngage is widely used for B2C, digital first, and app led businesses.
Frontial combines customer engagement consulting with hands on WebEngage delivery, ensuring relevance, adoption, and measurable retention outcomes.
