Turning Data into Action with Salesforce Data Cloud
Modern customer engagement depends on one critical foundation: trusted, unified, and real time data. Our Salesforce Data Cloud services help organisations connect fragmented data sources, resolve identities, and activate customer data across sales, service, marketing, and commerce.
We believe Data Cloud success is not about ingestion alone. It is about defining how data supports decisions, experiences, and outcomes across the business.
Our consulting led approach ensures Salesforce Data Cloud is implemented as a true Customer 360 and activation layer, not just a data repository.
- Business outcomes before data ingestion
- Identity clarity before activation
- Data quality before intelligence
- Real time needs before batch design
- Single customer view before scale
- Governance before growth
- Enablement before dependency
- Measurement before optimisation
Unify Data. Unlock Intelligence.
Why Salesforce Data Cloud Implementations Fail
Salesforce Data Cloud is powerful, but many implementations fail to deliver value due to foundational gaps.
Ingesting Data Without a Use Case
Data is onboarded without clarity on how it will be activated or used.
Poor Identity Resolution
Customer records remain fragmented across systems, limiting true personalisation.
Disconnected Activation
Unified data is not effectively activated across Marketing, Sales, or Service Cloud.
Weak Data Governance
Lack of standards leads to trust and compliance issues.
Over Complex Data Models
Excessive complexity reduces performance and usability.
Limited Business Adoption
Teams struggle to understand or use unified customer data.
Data Cloud Strategy & Use Case Design
We define clear activation use cases across marketing, sales, service, and analytics.
Identity Resolution &
Customer 360
We design identity rules that create a single, trusted customer profile.
Governance, Privacy, &
Compliance
We apply standards, consent models, and access controls.
Frequently asked questions
Salesforce Data Cloud is a real time customer data platform that unifies customer data from multiple sources to create a single, actionable customer profile.
It means starting with business use cases, identity strategy, and activation needs before ingesting data, ensuring real business impact.
Yes. We optimise and scale existing Data Cloud setups to improve identity resolution, activation, and governance.
Data Cloud can integrate with Salesforce CRM, Marketing Cloud, Commerce Cloud, web platforms, mobile apps, and third party systems.
Journeys are designed around lifecycle stages, customer behaviour, and intent. Each journey includes clear entry criteria, decision logic, exit rules, and success metrics.
Yes. Data Cloud enables near real time data updates and activation across Salesforce platforms.
Data Cloud is natively built into the Salesforce platform, enabling direct activation across sales, service, and marketing without complex integrations.
We apply harmonisation rules, validation, monitoring, and governance frameworks to maintain trust and accuracy.
Yes. Data Cloud integrates deeply with Marketing Cloud and Account Engagement to enable advanced segmentation and personalisation.
Yes. We design consent models and governance aligned with privacy and regulatory needs.
Timelines vary by scope, but most implementations are delivered in phases to ensure early value.
Yes. We support activation across sales, service, commerce, and analytics use cases.
Yes. Data Cloud provides the unified, trusted data foundation required for AI driven insights and automation.
Yes. Enablement and knowledge transfer are core to our delivery approach.
Frontial combines data strategy consulting with hands on Salesforce delivery, ensuring Data Cloud drives activation, trust, and long term value.
