Optimise Salesforce Costs. Extend Enterprise Access
Salesforce remains a critical system of engagement for modern enterprises. However, as organisations scale, licensing models often become misaligned with actual user needs.
A significant proportion of users require limited, task-oriented access, while enterprises continue to incur the cost of full licences.
This creates a structural inefficiency.
High cost, suboptimal adoption, and constrained access.
Introducing OneCentral
An intelligent access layer for Salesforce - Built by Frontial Technologies
OneCentral is designed to address this gap by extending controlled access to Salesforce across the organisation, without increasing licensing overheads.
It complements your existing CRM investment by enabling broader participation, while maintaining governance, security, and data integrity.
The Problem We Address
- Over-provisioning of Salesforce licences across large teams
- Limited CRM adoption among field and operational users
- High dependency on licensed users for simple updates
- Inefficiencies in data capture, especially in offline environments
Our Approach
OneCentral introduces a layered access model.
Core Salesforce users continue to operate within the CRM. Extended teams access relevant data through OneCentral, based on role and need. All interactions are synchronised back to Salesforce, ensuring a single source of truth.
Key Capabilities
Controlled Data Access
Enable role-based visibility across Leads, Opportunities and Cases, aligned to business functions.
Seamless Integration with Salesforce
Bi-directional synchronisation ensures that all updates are captured in real time, with no data fragmentation.
Offline-First Architecture
Support uninterrupted operations for field
teams working in low connectivity environments.
AI-Enabled Workflows
Enhance productivity through Interaction summaries and Next best action recommendations and Priority identification.
Scalable Deployment Model
Designed for enterprise environments, with the ability to scale across geographies and large user bases.
Data Governance & Compliance Framework
Ensures data security, accuracy, and compliance with audit trails, access controls, and policy enforcement.
Controlled
User Access
Enable relationship managers and agents with controlled access to customer and opportunity data
Faster
Case Resolution
Improve turnaround
time in service operations through simplified case management
Compliance and Data
Governance
Ensure compliance,
auditability, and data governance within
Salesforce
Manufacturing and Distribution
- Equip field sales teams and distributors with real-time access to pipeline and customer data
- Enable service engineers to log and update cases from remote locations
- Improve visibility across sales, service, and channel ecosystems
Business Impact
Up to 60% reduction
in Salesforce licensing costs
3x increase
in CRM adoption across extended teams
40% improvement
in service response and resolution times
50% uplift
in field productivity and data capture efficiency
Why OneCentral
OneCentral is not positioned as a replacement for Salesforce.
It is a strategic extension.
It enables organisations to:
- Align licensing costs with actual usage
- Expand CRM access without compromising control
- Drive higher ROI from existing Salesforce investments
Founder’s Perspective
In our consulting engagements, we consistently observed a disconnect between how Salesforce was licensed and how it was actually used.
Enterprises were either over-investing in licences or under-utilising their CRM due to restricted access.
OneCentral was built to address this structural inefficiency.
To create a model where access is democratised, but governance remains centralised.
This is not just about cost optimisation.
It is about enabling organisations to operate with greater agility, efficiency, and scale.
Reimagine Access. Maximise Value.
Unlock the full potential of Salesforce by extending it across your enterprise, without proportionally increasing cost.
Frequently Asked Questions
OneCentral is an integrated platform that brings together CRM, communication, marketing automation and customer engagement tools into a single unified system.
OneCentral is designed for startups, SMBs and enterprises looking to manage sales, customer communication and marketing from one platform.
OneCentral includes CRM capabilities, WhatsApp commerce, CTI (call integration), marketing automation, customer data management and analytics.
Unlike standalone CRM systems, OneCentral combines communication channels, automation and commerce capabilities in one platform, reducing the need for multiple tools.
Yes. OneCentral enables WhatsApp commerce, allowing businesses to engage, sell and support customers directly through WhatsApp.
CTI (Computer Telephony Integration) allows you to manage calls, track conversations and integrate telephony with your CRM for better customer insights.
Yes. OneCentral includes marketing automation features such as email campaigns, customer journeys and engagement tracking.
Yes. OneCentral supports communication across channels including WhatsApp, email and voice, all managed from a single interface.
Yes. Sales teams can manage leads, track opportunities, automate follow-ups and monitor performance within OneCentral.
Yes. OneCentral supports integrations with third-party tools, APIs and external systems to ensure seamless data flow.
Yes. All customer interactions, transactions and communication history are stored in a unified customer profile.
Yes. OneCentral offers dashboards and reports to track sales performance, campaign effectiveness and customer engagement.
Yes. OneCentral is built with scalable architecture to support business growth and increasing data volumes.
Yes. The platform can be tailored to meet industry-specific workflows, processes and requirements.
Yes. You can design and automate customer journeys across multiple touchpoints to improve engagement and conversion.
OneCentral follows industry best practices for data security, access control and compliance to protect customer information.
Yes. Support teams can manage tickets, track interactions and provide timely responses through integrated communication tools.
Yes. All calls, messages and interactions are tracked in real time and linked to customer profiles.
Implementation timelines depend on business requirements, but a standard setup can be completed quickly with guided onboarding.
You can get started by scheduling a demo or consultation to understand how OneCentral fits your business needs.
