Ecommerce has moved far beyond simple online stores. Businesses now need platforms that connect customer data, marketing, sales, and commerce into one system.
This is where Salesforce eCommerce, powered by Salesforce Commerce Cloud, becomes important.
Salesforce provides a powerful digital commerce platform that helps companies create personalized shopping experiences, manage products, track customer behavior, and scale online sales globally.
In this guide, we will explain what Salesforce eCommerce is, how it works, and how businesses use it to grow online revenue.
What is Salesforce eCommerce?
Salesforce eCommerce refers to the digital commerce capabilities provided by Salesforce Commerce Cloud, a platform designed to help businesses build and manage online stores.
It allows companies to:
Create ecommerce websites
Manage product catalogs
Personalize shopping experiences
Track customer behavior
Integrate marketing and CRM data
Unlike traditional ecommerce platforms, Salesforce connects commerce with customer relationship management (CRM), giving businesses a complete view of their customers.
How Salesforce eCommerce Works
Salesforce Commerce Cloud combines several capabilities into one platform.
1. Online Storefront Management
Businesses can create and manage digital storefronts with tools that allow them to:
Design responsive ecommerce websites
Manage product listings and categories
Handle promotions and discounts
Optimize checkout experiences
This helps companies launch and manage professional ecommerce websites quickly.
2. Personalised Shopping Experiences
One of the biggest advantages of Salesforce eCommerce is personalisation.
Businesses can:
Recommend products based on customer behaviour
Deliver personalised promotions
Show dynamic product suggestions
Tailor experiences for returning customers
Personalised experiences significantly improve conversion rates.
3. Integrated Customer Data
Salesforce connects ecommerce activity with CRM data.
This means businesses can see:
Customer purchase history
Browsing behaviour
Marketing engagement
Customer service interactions
Having all this data in one place helps companies better understand their customers.
4. Marketing and Commerce Integration
Salesforce eCommerce works closely with Salesforce Marketing Cloud.
This allows businesses to:
Send personalized marketing emails
Run automated customer journeys
Target customers with promotions
Track marketing performance
Marketing and ecommerce become fully connected.
5. AI-Powered Insights
Salesforce also integrates artificial intelligence through Salesforce Einstein.
AI helps businesses:
Predict customer behaviour
Recommend products automatically
Optimise pricing and promotions
Improve demand forecasting
This allows companies to make smarter commerce decisions.
Key Benefits of Salesforce eCommerce
Businesses choose Salesforce for ecommerce because of several advantages.
Unified Customer View
Salesforce connects commerce, marketing, and CRM data in one platform.
Scalability
The platform supports growing businesses and enterprise-level ecommerce operations.
Personalisation
Advanced AI and customer data enable highly personalised shopping experiences.
Automation
Marketing campaigns, promotions, and customer engagement can be automated.
Global Commerce Capabilities
Businesses can support multiple currencies, languages, and international markets.
Who Should Use Salesforce eCommerce?
Salesforce Commerce Cloud is ideal for businesses that want to scale online sales while maintaining strong customer relationships.
It is commonly used by:
Retail and ecommerce brands
B2B ecommerce companies
Large enterprises with global operations
Companies using Salesforce CRM
Businesses focusing on personalised digital experiences
Final Thoughts
Salesforce eCommerce, powered by Salesforce Commerce Cloud, provides a powerful platform for building scalable and personalised online stores.
By connecting ecommerce with CRM, marketing, and AI, businesses can deliver better customer experiences and drive higher online revenue.
For organisations looking to grow their digital commerce capabilities, Salesforce offers a flexible and future-ready ecommerce solution.
