Frontial is offering eligible non-profit organisations up to 10 hours of free Salesforce Marketing Cloud support every month. The initiative is designed to help non-profits improve their Salesforce Marketing Cloud operations, resolve technical challenges and maximise the value of their existing technology investment.
Non-profit organisations are increasingly using digital platforms to build stronger relationships with donors, supporters, volunteers, members and communities. Salesforce Marketing Cloud can provide the technology foundation for these engagement programmes, enabling organisations to deliver personalised communications, automate campaigns, manage audiences and measure engagement.
However, having Salesforce Marketing Cloud does not automatically translate into effective utilisation.
Many non-profit organisations operate with constrained budgets and lean technology teams. As a result, they may have limited access to specialist Salesforce Marketing Cloud expertise when they encounter technical issues, campaign challenges or opportunities to optimise their existing environment.
This is where Frontial wants to help.
What Is Frontial’s 10 Hours for Impact Initiative?
10 Hours for Impact is a Frontial initiative that provides eligible non-profit organisations with up to 10 hours of Salesforce Marketing Cloud support every month, completely free of charge.
The initiative is intended to give non-profit teams access to experienced Salesforce Marketing Cloud professionals without requiring them to commit to a paid consulting engagement.
Support can be used for specific technical challenges, campaign requirements, troubleshooting, optimisation, advisory needs or other Salesforce Marketing Cloud-related activities.
The objective is not simply to provide free consulting hours. It is to help non-profit organisations get more value from Salesforce Marketing Cloud while preserving their limited technology and operational budgets.
Why Salesforce Marketing Cloud Matters for Non-Profit Organisations
For many non-profits, digital engagement is closely connected to organisational outcomes.
Donor communications can influence fundraising and retention. Volunteer communications can support participation. Member engagement can strengthen relationships. Campaign communications can increase awareness and encourage action.
Salesforce Marketing Cloud provides capabilities that can support these activities through email marketing, customer journeys, automation, segmentation, personalisation and data-driven engagement.
When these capabilities are implemented effectively, organisations can reduce manual work and create more relevant experiences for their audiences.
However, maintaining these capabilities requires ongoing technical knowledge.
Data structures need to be managed correctly. Automations need to run reliably. Journeys need to be monitored. SQL and AMPscript need to be maintained. Campaigns need to be tested before deployment.
For a small non-profit team, even a relatively simple technical issue can consume significant time.
Common Salesforce Marketing Cloud Challenges for Non-Profits
Non-profit teams may encounter challenges across several areas of Salesforce Marketing Cloud.
Campaign and Email Management
Teams may need assistance with email creation, campaign configuration, testing, deployment and troubleshooting.
Journey Builder
Journey Builder can support sophisticated engagement programmes, but journey configuration, decision splits, entry sources, data relationships and journey performance can become increasingly complex as programmes grow.
Automation Studio
Automation Studio can help automate recurring processes, but SQL queries, automation dependencies and scheduling issues require appropriate technical oversight.
Data Extensions and Segmentation
Effective personalisation and targeting depend on reliable data structures and segmentation. Poorly configured data extensions or segmentation processes can affect campaign accuracy and performance.
SQL and AMPscript
SQL and AMPscript provide powerful capabilities within Salesforce Marketing Cloud, but they can also present challenges for teams without dedicated technical resources.
Troubleshooting and Optimisation
Sometimes the challenge is simply understanding why something is not working as expected. Specialist support can help teams identify root causes and determine practical solutions.
What Can the 10 Free Hours Be Used For?
The monthly support allocation can be used across a range of Salesforce Marketing Cloud activities, depending on the organisation’s requirements.
Examples include:
- Salesforce Marketing Cloud troubleshooting
- Journey Builder support
- Automation Studio support
- Email Studio support
- SQL query review
- AMPscript assistance
- Data Extension guidance
- Audience segmentation
- Campaign QA and optimisation
- Marketing Cloud best-practice guidance
- Existing journey and automation reviews
- Campaign performance and operational reviews
- Technical advisory support
The intention is to focus the available time on high-value problems that can be addressed through specialist Salesforce Marketing Cloud expertise.
Why Free Support Can Make a Difference
For a commercial organisation, a technology issue may simply represent an operational inconvenience.
For a non-profit organisation, the implications can be different.
A delayed campaign may affect fundraising activity. An inefficient manual process may consume hours that could have been spent supporting programmes. Poor segmentation may result in less relevant communication with donors or supporters.
Access to specialist expertise can help organisations address these issues without immediately increasing their technology expenditure.
The value therefore extends beyond resolving an individual Salesforce Marketing Cloud problem.
It can help teams improve operational efficiency, strengthen digital engagement and make better use of technology they have already invested in.
Supporting Existing Salesforce Marketing Cloud Investments
Non-profit organisations do not necessarily need additional technology to solve every challenge.
In many cases, the opportunity is to improve the way existing technology is configured, managed and used.
A review of an existing journey may identify unnecessary complexity. A SQL query may be optimised. An automation may be simplified. A data extension may be structured more effectively. A campaign process may be improved through better QA.
These changes can create incremental improvements without requiring a major technology transformation.
Frontial’s 10 Hours for Impact initiative is designed around this principle: help organisations unlock more value from the Salesforce Marketing Cloud capabilities they already have.
Who Is Eligible for the Free Salesforce Marketing Cloud Support?
The initiative is intended for eligible non-profit organisations that use Salesforce Marketing Cloud and require specialist support.
Organisations may be considered where they:
- Operate as a non-profit organisation
- Currently use Salesforce Marketing Cloud
- Have a defined Salesforce Marketing Cloud requirement or challenge
- Can provide an appropriate point of contact for the engagement
Support is subject to eligibility, scope and Frontial team availability.
Is There Any Obligation to Become a Frontial Customer?
No.
The purpose of the initiative is to provide practical support to eligible non-profit organisations.
Participation in the free support programme does not require an organisation to purchase additional Salesforce, Marketing Cloud, consulting or technology services from Frontial.
If an organisation later determines that it requires additional support, that can be discussed separately. However, there is no requirement or obligation to engage Frontial commercially.
How Does the 10 Hours for Impact Programme Work?
The process is designed to be straightforward.
Step 1: Tell Us About Your Organisation
Provide basic information about your non-profit organisation and its Salesforce Marketing Cloud environment.
Step 2: Share Your Challenge
Explain the Salesforce Marketing Cloud issue, project or area where you believe specialist expertise would be useful.
Step 3: Identify the Highest-Value Opportunity
Frontial will assess the requirement and determine how the available support hours can be used most effectively.
Step 4: Use Your Monthly Support Allocation
Eligible organisations can receive up to 10 hours of Salesforce Marketing Cloud support each month, subject to the programme terms and availability.
Our Broader Commitment to the Non-Profit Community
At Frontial, we believe technology expertise should create value beyond individual commercial engagements.
Salesforce Marketing Cloud has the potential to help organisations communicate more effectively, automate repetitive processes and create more personalised digital experiences.
For non-profit organisations, those capabilities can support activities that have a direct connection to their mission.
Our contribution is therefore straightforward: make specialist Salesforce Marketing Cloud expertise available to eligible non-profits that may otherwise find it difficult to access.
Ten hours every month will not address every technology challenge.
But it can help resolve a critical issue, improve a campaign, optimise an automation, strengthen a journey or give an internal team the guidance it needs to move forward.
Sometimes, that is enough to create meaningful progress.
How to Apply for Free Salesforce Marketing Cloud Support
If your organisation is a non-profit and currently uses Salesforce Marketing Cloud, we would like to understand where we can help.
Share your organisation details and a brief description of your Salesforce Marketing Cloud requirement with the Frontial team.
We will review the request, confirm eligibility and identify how the 10 free hours of monthly Salesforce Marketing Cloud support can provide the greatest practical value.
10 Hours for Impact
Free Salesforce Marketing Cloud support for eligible non-profit organisations.
Because non-profits should be able to focus their resources on creating impact — not on overcoming technology challenges.
Interested in accessing the programme? Contact Frontial to discuss your Salesforce Marketing Cloud requirement.
Frequently Asked Questions
How many hours of free Salesforce Marketing Cloud support does Frontial provide?
Eligible non-profit organisations can receive up to 10 hours of Salesforce Marketing Cloud support per month at no cost.
Who can apply for the programme?
Eligible non-profit organisations that currently use Salesforce Marketing Cloud and have a relevant technical, operational or advisory requirement can apply.
What Salesforce Marketing Cloud services are covered?
Support may include Journey Builder, Automation Studio, Email Studio, SQL, AMPscript, Data Extensions, segmentation, campaign QA, troubleshooting and Marketing Cloud optimisation.
Do I need to become a Frontial customer?
No. The 10 Hours for Impact initiative does not require a commercial engagement with Frontial.
Can the 10 hours be used for an urgent SFMC issue?
Yes, where the requirement falls within the programme scope and Frontial has the appropriate availability.
Is the programme available every month?
The initiative is designed to provide up to 10 hours of support each month to eligible participating organisations, subject to programme terms and availability.
Why is Frontial offering free Salesforce Marketing Cloud support?
Frontial wants to contribute Salesforce Marketing Cloud expertise to non-profit organisations and help them maximise the value of their existing technology investment while managing limited resources.
How do I request support?
Contact Frontial with your organisation details and a brief description of your Salesforce Marketing Cloud requirement. The Frontial team will assess eligibility and next steps. hello@frontial.com
