At Frontial Technologies, we don’t just configure WebEngage. We design, implement, and optimise end-to-end lifecycle marketing systems that align with real business KPIs.
Our team includes certified WebEngage and marketing automation specialists who work closely with growth, product, and data teams to ensure lifecycle journeys are measurable, scalable, and conversion-focused.
We approach WebEngage as a long-term growth infrastructure, not a one-time setup.
What Frontial Delivers with WebEngage
1. Lifecycle Strategy & Architecture
Before touching the tool, we define:
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Customer lifecycle stages aligned to your business model
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Key behavioural events and data dependencies
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Channel strategy (email, push, WhatsApp, SMS, in-app)
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KPI ownership across acquisition, activation, retention, and revenue
This prevents fragmented journeys and tool misuse.
2. WebEngage Platform Setup & Integration
Our certified experts handle:
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WebEngage account setup and configuration
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SDK implementation (Web & Mobile)
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CRM, data warehouse, and analytics integrations
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Event taxonomy and data validation
Result: clean data, reliable triggers, and accurate segmentation.
3. Journey Design & Automation
We design and deploy:
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Onboarding journeys
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Activation nudges
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Cart abandonment workflows
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Retention and win-back journeys
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Upsell and cross-sell flows
Each journey is:
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Event-driven, not time-based
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Personalised using user attributes and behaviour
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Optimised for scale and maintainability
4. Segmentation & Personalisation Framework
Frontial builds advanced segments using:
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Real-time behavioural data
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Frequency and recency logic
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User lifecycle stages
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Product and category affinity
This ensures messaging stays relevant, contextual, and non-intrusive.
5. Measurement, Optimisation & Governance
We don’t stop at launch. Our engagement includes:
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KPI dashboards aligned to business goals
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Funnel and journey performance analysis
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A/B testing frameworks
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Automation health checks
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Ongoing optimisation recommendations
Lifecycle marketing without measurement is just noise. We eliminate that.
Why Brands Choose Frontial for WebEngage
We don’t run campaigns. We build lifecycle systems.
From event architecture to automation governance, Frontial ensures WebEngage works as a long-term growth engine not a marketing tool collecting dust.
Results Achieved Across Client Engagements
While results vary by industry and maturity, our WebEngage implementations have helped brands achieve:
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Improved onboarding completion rates through behaviour-led journeys
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Higher repeat engagement by replacing batch campaigns with event triggers
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Reduced churn using inactivity-based re-engagement workflows
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Faster time-to-value from marketing automation investments
The common factor?
Clear strategy + clean data + disciplined execution.
Why Choose Frontial for WebEngage Services?
Most WebEngage implementations fail because:
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Journeys are built without lifecycle logic
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Events are poorly defined
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Teams rely on schedules instead of behaviour
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Success is measured in sends, not outcomes
Frontial fixes this by bringing:
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Certified lifecycle marketing experts
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Consulting-led implementation approach
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Strong data and analytics foundation
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Focus on business KPIs, not vanity metrics
We partner with marketing, product, and data teams not just campaign managers.
